Welcome To The Home Of The Direct Results Inner Circle!
This is the place where business owners, entrepreneurs and sales pro's come together to stop being 'Advertising Victims' and to take charge of their business future by utilizing the time-tested and proven methods of direct-response advertising.

"With Mike & Jarrod's marketing I saw 43% increase in my business.  Thanks guys!"

-Sean Dowling
Chef / Owner














































"Jarrod & Mike's advice has been invaluable.  I talk to them before I make ANY marketing decisions."

-Nordia Watson
Trinity Hair Salon

Dear Entrepreneur,

No matter what business you're in, a professional, retailer or tradesman, 99% of the success or failure comes directly from your ability to attract and keep customers as well as your ability to market yourself to them.

It's not always the business that has the best quality products or service that makes the most money. The businesses that make the most money simply know how to sell their products or services better than their competitors.
 
The key to getting more income and working less in any business is having effective systems for developing good relationships with your customers, and business contacts.

The key to getting more income and working less in any business is...


Having powerful and effective marketing systems is the "secret ingredient" behind all successful businesses. All of the successful franchise chains use these tested systems of ads, letters and promotions to gain customers quickly in new locations. They know that having a system for getting new customers, and for keeping them, is vital. Once they have this system they simply keep duplicating it.


•    You control the amount of business you have each week. Having effective systems for getting new customers, keeping your existing ones and for generating extra business from them, means you are no longer at the mercy of the economy or fickle word-of-mouth promotion.

•    Your staff morale and productivity increases. The systems make everyone accountable for what has to be done. Having a business that's making good money makes everyone feel good. Your staff is happier because their jobs are secure.

•    There's no upper limit to the income you make if you have effective systems in your business.

•    A good ad or letter can bring you ten times the sales of a bad one. What you need is effective ads, letters and promotions and systems. Once you've tested them and proved that they bring results, you simply decide how often you have to use them to achieve the income you want.

And, best of all, having a marketing system means your whole operation can be put on autopilot.

Once you find the ads, letters and promotions that work, you are no longer tied to your business. You can afford to hire others to do the tedious work for you. Of course, to develop all this for your business is not so easy.

Let's face it, we all have our strengths and weaknesses. Sometimes, because you are too close to your business, it's hard to see how to improve your results - without working harder or longer - and that's where we may be able to help you.

By analyzing what you are doing now we’ll be able to see what over-looked windows of opportunities you have, and you'll get strategies to take advantage of these opportunities.

Discovering how to improve the profitability of your business as well as addressing your biggest business headaches requires a two step process.

We call this our Marketing Diagnostic & Prescription Session, and it’s the best way we’ve found to consistently increase profits for small businesses and entrepreneurs:

A Marketing Diagnostic & Prescriptive Session is an in-depth marketing teleconference in which we spend several hours in discussion with you about your business, your marketing efforts, marketing and sales goals, staff needs, problems & frustrations and more. We meet at your business for this so that we can also observe operations and analyze all aspects of your business particularly and your industry in general.
 
You can think of this step like a visit to your doctor.   You give us copies of all of your newspaper, magazine and/or phone book ads, copies of brochures, quotes, sales scripts, letters, etc. In fact, any promotion you have ever done. By the end of the day, we will have a deep understanding of the specific hurdles between you and increased profits. This generally takes one full business day

Once we have diagnosed all the issues that you struggle with we then set about dealing with the solution for each problem one-by-one via teleconference. This means that you will have specific answers to your most burning questions, not fluff and vague rhetoric.

Our staff conducts our mastermind marketing team sessions and creates a detailed, prioritized,  marketing action plan that tells you exactly what to do when to do it and how it’s done.  We’re going to give you so much information that it may take you 12 months or more to apply it all!




First, and most obvious, is the saving in unnecessary travel costs and wasted time. But more important, studies have shown that people hear and retain more by phone than they do in person.

In face-to-face meetings our eyes wander, sizing up the person, exchanging introductions and wondering what impression we are making. Plus we can be distracted by the pictures on the wall, the view out the window, items of furniture in the room and so on. All these tend to distract our concentration.
Telephone consultations eliminate all these distractions.

You can focus directly on what you hear. You listen better, comprehend faster and retain more of what you hear. That's why for total concentration on your marketing needs I prefer to consult over the phone.

The cost for diagnostic and prescriptive sessions given via phone consultations are $2, 400 per day.  On the rare occasion that we can't meet your phones via teleconference than we do offer onsite diagnostic and prescriptive sessions.  In addiont to the $2400 per day there is the added cost of first-class airfare, room and board, travel expenses, etc. for both of us.  So many of our clients choose the teleconference option.

Regardless of which choice you make you are going to get the same powerful and effective advice.  If you are looking for cheap advice... lazy ideas... and weak marketing you've come to the wrong place.  The services we deliver make our clients money and transform their businesses into effective money making machines.  We've done it for auto repair shops, salons, restaurants, network marketers, and more.  The strategies we use are universal and they work no matter what business you are in in. 

No matter how you slice it, this is a winner. However, be forewarned…

You will get a complete run-down of useful, hands-on and "how to" marketing strategies for your business.  Enough to keep you busy and profitable for a long, long time.



Three of the most common areas we look at are...

    #1 How to get your existing customers to come back more often

    #2 How to get new customers

    #3 How to increase the value and profit of each sale you make



•    How to keep your name in front of your customers and prospects while making profitable sales.

•    Strategies for getting new customers and systems to keep them coming back and buying more from you.

•    Advice on how to get the most out of your ads. It doesn’t matter if it’s your existing brochures, Yellow Pages ads, letters, press releases and any other promotional material you may have. We will show you how to get your maximum value.

•    Techniques for handling telephone calls, turning them into profitable sales,  without discounting your prices.

•    Plus more...



1 You got what you needed out of the day. You have a marketing battle plan to follow, you got answers to all of your problems and you’re going to go forth and do things on your own, and we will happily applaud as you succeed. And if you need additional time from us, you can buy it hour by hour on the phone.


2 We are going to agree on some project work that we should do you for you, to implement marketing, to write copy and to make the plan happen.  And if we do, we’re going to agree on a project, and we’re going to agree on our fee for the project
...And the good news is the fee you paid for the day will be fully credited toward the project fee, thus making the day free!

So, let's get on with the first step right now – registering for your Marketing Diagnostic and Prescriptive Session. Included on this disk is a Direct Results Marketing Client Application. You will need to fill this out and return it to us so we can reserve you a slot. The application itself should take less than five minutes to fill out and can be mailed, faxed, or emailed to our offices. Contact details are below. We can’t guarantee availability in scheduling, so all sessions must come on a first come first serve basis. Current inner circle members receive priority, of course. 




P.S.  Remember this offer is no-risk and cannot be guaranteed to be available forever. If you are serious about building your business and having the lifestyle you want, that you contact us immediately!

P.P.S. If you continue to approach your advertising and marketing the same way, you’re going to get the same results. What we’re offering you is the easiest most risk free way to get more customers and increase the effectiveness of all your ads, letters, promotions and brochures, etc. The profits you make from using these techniques could add up to thousands, tens of thousands, or even hundreds of thousands of dollars more. It’s up to you!